Founded in 2015 with the intention to create a wide range of personal care products for people. Over a few years, SOOCAS has launched several product lines such as electric toothbrushes, water flossers, shavers, and hairdryers. Additionally, SOOCAS has complementary products such as toothpaste, mouthwash, and hair essential oil.
Following the “just one more step in personal care” ideology, SOOCAS has been guided by predictive market insights in combination with innovative technology and detail-oriented designs to present aesthetically pleasing while high-performance products. Some goals that SOOCAS strives to achieve are to satisfy people’s needs for a simpler and more enjoyable personal care routine. With these goals, SOOCAS intends to encourage people to gain confidence while living a simpler life.

Letting Go of Redundancy


Letting go of redundancy is not only necessary for a satisfactory product but also aesthetic pursuits

Individuation Depersonalize


Modern and smart personal care that respects individuality and understands your demands, allowing you to enjoy your customization personal care time

Healthy Vitality and Aesthetic Temperament


Elegance is no longer the single presentation of appearance, but the combination of healthy vitality and aesthetic temperament. SOOCAS products have excellent product quality as the inner core, aesthetics as the external supplement, aiming to improve the consumer’s image and quality of life, and reflect a more realistically elegant life